Product Marketing Lead

Full-time • Remote

Description

At Doist, our mission is to empower people with simple yet powerful tools. We're a multidisciplinary, fully-remote, team that’s passionate about creating products, like [Todoist](https://todoist.com) and [Twist](https://twist.com), that improve people’s lives. We thrive on innovating new solutions to old productivity challenges and we seek to rethink how productivity tools are made.

Our Core Values

They are few, but they are mighty. From creating processes to decision-making and recruiting, we build our four core values into nearly every single thing we do.

• Ambition. You aspire to put a dent in the universe. You set high standards for yourself and those around you. You solve issues that have a high impact on our customers and our company.
• Mastery. You care deeply about the quality of your work. You’re continuously learning and pushing yourself to the limits of your ability. As a champion of your craft, you are also a champion of your well-being – you work intensely, then disconnect completely.
• Independence. Others can trust that you’ll deliver on time. You keep your word and trust your teammates to do the same. You are proactive, take ownership, and remain accountable with little or no direction.
• Communication. Your communication is clear, concise, and engaging. You keep others in the loop and never go radio silent. You speak respectfully and foster warm relationships through your interactions. You’re culturally and socially aware and can appropriately navigate social situations.

We invite you to [visit our blog](https://doist.com/blog) to learn more about us, our values, and how we work.

Your Team & Role

As Product Marketing Lead, you’ll play a pivotal role in shaping how Doist brings its product strategy to life in the market. This is both a strategic and hands-on leadership role: You’ll lead through deep expertise, solving our hardest product marketing challenges while elevating the work of those around you. You’ll directly manage a small team, elevating Product Marketing from a primarily reactive function into a proactive, highly leveraged, and trusted partner to Product, Growth, Content, Brand, and Leadership. At the same time, you’ll personally lead some of Doist’s most important product launches and campaigns, especially those tied to our evolving B2B/SMB strategy and ambitious roadmap. And you’ll have helped define the messaging behind them, ensuring individual initiatives ladder up to a coherent narrative that supports Doist’s long-term vision. As the connective tissue between Product and Marketing, you’ll align with Product leadership and PMs to clarify positioning, define compelling narratives, and ensure launches are planned and executed with precision. Operationally, you’ll bring rigor to planning and execution: running launches like a tight ship, setting clear expectations and ownership, creating reusable frameworks.

Requirements

Must-haves:

• 7+ years in Product Marketing at SaaS/product-led companies.
• Experience leading teams or managing direct reports.
• Strong project management skills with an ability to juggle multiple priorities simultaneously.
• Excellent written & verbal communication skills.
• Experience working with AI/automation in workflows or products (preferred).
• Ability to think strategically while also being hands-on in execution.
• Comfortable working remotely across multiple time zones.

Nice-to-haves:

• Familiarity with Todoist or Twist products.
• Experience shifting positioning strategies based on market feedback or data insights.
• Knowledge of PLG (Product-Led Growth) motions.
• Previous experience working fully remote or distributed teams.

Hiring Process Overview

3. Interview rounds with cross-functional team members including Product Managers & Marketing leads.

Paid task assignment relevant to role responsibilities.

Offer extended upon successful completion of all stages.

Benefits

• Remote work with flexible schedule allowing work-life balance.
• Competitive pay based on skills & location.
• Education budget for conferences/courses/books related to professional growth.
• Company retreats for in-person collaboration & team building several times per year.
• Monthly stipends for coworking spaces & apps/services subscriptions supporting productivity & wellness.
• Budget for work-related hardware such as laptops or accessories needed for optimal performance at home office setup.
• Generous time off policy including 8 weeks vacation annually plus paid holidays & sick days.
• Paid parental leave including 5 weeks paid leave plus pregnancy-related medical leave if applicable.
• Monthly health & wellness budget covering gym memberships or mental health resources etc..

Additional Information:

Please beware of hiring scams; official communications only come from "@doist.com" email addresses; application data is securely stored within Workable ATS platform.